Time is short, so this week’s Pro Tip will have to be short as well. Not to worry though, it’s still a handy little tip that you’ll find yourself using on a near daily basis once it’s a part of your bag of tricks. And, similar to last week’s tip, the power is in the Command + Click.
Challenged with the task of designing a historically inspired brand for a holistically inspired school in the heart of Wales, we knew we had a challenge on our hands. But that’s just the way we like it of course.
St David’s will open its doors in 2009 and will offer a fully rounded education to pupils aged 13 to 18, focusing on academics, the arts and sports with a strong emphasis on rugby.
After extensive research of the area as well as Celtic iconography we continually came back to circular symbols, some dating back 2,000 years, designed around repeating graphics which characteristically had no beginning or end. This circular design symbolised the idea of a ‘circle of life’ which translated perfectly to a holistic educational approach.
Following this we designed a stylised “D” that was rotated seven times to create our brand. Seven being a reference to the seven intelligences of human beings (logic, linguistic, aesthetic, Sporting, emotional, social and spiritual). On a holistic level, these seven shapes overlap and interact with each other much in the way that one intelligence will influence another creating one whole. At the heart of the device is the rugby ball which, although subtle, will play a major part in the development and growth of the school. The end result is that of a modern Celtic brand that is masculine while retaining a degree of elegance, ensuring mass appeal.
My routine was much the same day after day. I’d wake up, check how many shades darker I was in the mirror, then have breakfast on the balcony with my friends Craig and Stefan. Every morning I couldn’t wait to draw back the curtains, open the shutters and discover how many new cruise ships had arrived just moments earlier. “You’re obsessed with those bloody ships” Craig would say, as I commented yet again, on how incredible they were. Like mini floating cities, they anchored themselves in the sparkling Mediterranean sea.
My jaw dropped. The moment I stepped out into the new Wembley Stadium was a truly overwhelming experience. As I glanced across the sea of 65,000 people, a rush of excitement raced through me. The atmosphere was alive and buzzing with like-minded enthusiasm. Craig and I politely forced our way through the crowd on the pitch to get as close to the action as possible. And we got pretty damn close actually. The only drawback however to having such a great vantage point was the arduous task of having to clamber back out of the crowds, each and every time we needed to use the toilet, get a drink or purchase some the venue’s ridiculously overpriced food.