One of the things I love most about New York City is its ever-changing neighborhoods and never-ending list of new places to visit. My trip a few weeks ago certainly didn’t disappoint. The New Museum of Contemporary Art, designed by Tokyo-based architects Kazuyo Sejima and Ryue Nishizawa with Gensler (NY), is a seven-story structure…the first art museum ever constructed from the ground up in downtown Manhattan.
Cavern Walks Advertising goes Digital
Street Live is a new and outstanding communication channel that delivers high impact advertising to your target audience on a daily basis. These unique sites consist of outdoor digital panels rotating at 360 degrees to deliver up to the minute, exciting and highly memorable campaigns.
Underscore was commissioned by Warner Estate to design and produce a series of high impact, digital moving adverts for Liverpool’s Cavern Walks Shopping Centre.
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What’s all this about then?
Every month the publication Don’t Panic produces a lovely brown envelope found in bars and shoe shops dotted across the globe. Within these divine little envelopes you will find an array of gig fliers and random bits and bobs including a genius poster. It is this poster that I have decided to design and enter the monthly competition, each month they set a new brief, this month the title is ‘Trust’ and with an open interpretation anything is possible and accepted. Many people enter the competition although it is only the top 20 posters that receive the greatest amount votes go forth to be judged.
The idea behind my poster as controversial as it maybe, drills home a very poignant message. By simply changing the word God to War on an American dollar bill generates a very strong statement. Which is equally supported by the use of the Don’t Panic logo which has been amended to read Panic. Simple yet affective?
If you believe my interpretation is worthy of your vote please don’t hesitate and get your self down to:
dontpaniconline
and pop your little voting socks on, as in the words of the colossal supermarket giant that is Tesco “Every little helps”.
And in the words of LL Cool J “Peace”.
Underscore was asked to create promotional material to launch a ground breaking eco tourism project for South Wales, called ‘The Valley’.
The Valley will be created to drive eco-tourism through 3000 acres of the Rhondda Valleys. The masterplan has been developed by Jonathan Adams, the acclaimed architect behind the Millennium centre in Cardiff and will create a truly world class eco park, providing sustainable housing, multiple leisure facilities and 10,000 jobs.
The project will set global benchmarks and enable the local community to achieve positive changes that will leave an incredible legacy for future generations. Each Valley offers something different, whether it be a fantastic natural bowl ideally suited to live music, or a picturesque plain soon to be home to a golf course.
The finished video ties in nicely with the original installment and features Jonathan Adams, the architect behind Cardiff’s Millennium Centre, talking us through his thoughts on the project.
United Kingdom House. In the heart of W1 London we have just taken ‘United Kingdom House’ through a re-brand.
Currently undergoing a high spec refurbishment, we were asked to develop a timeless and sophisticated brand for this eagerly anticipated commercial space.
Taking light inspiration from the stunning exterior whilst maintaining a contemporary and sophisticated feel, we shortened the name to ‘UK House’ and developed the ‘o’ in line with the buildings architectural detail.
With a positive response from all parties involved. The logo is being introduced into the reception area of the building and all promotional materials underway.