Underscore have been appointed by The Carlyle Group to deliver the name to launch strategy for their mixed use regeneration of Oxford City centre.

This groundbreaking project will house new student and office accommodation in the heart of the city centre plus a top end retail scheme boasting quality brands in a quality environment.

Watch this space…

It’s come a long way since the days of Morph.  This series of spots by Australian Director Liz Murphy and Taxi look more like CGIs at first glance, but were in fact built using real props and shot on full scale sets. Liz Murphy explains:

“We used the new Dragon Stop Motion software to capture all the images—saved us so much time—and used two Canon 1D MkIIIs and a Canon 40D. Since both have “live view” features, we could onion skin really easily between previous frames, and frames about to be taken. This made moving the camera far more achievable, and prevented making major mistakes as there wasn’t much chance of going backwards once we started doing some major dismantling and camera movement. The car and building spots were shot in reverse…

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Underscore has won a four way DM pilot pitch to introduce and promote Make It Cheaper.com – the largest independent broker of business gas and electricity contracts in the UK.

Our client, Nick Heath of MIC, said afterwards  “a brilliant presentation in a very competitive context
It was a tough decision as we saw a lot of good creative ideas during the day. However, we were attracted by the simplicity, scalability and optimism of your idea”