“Simply Yards Better” is just one of the consumer facing messages we created as part of our rebrand for St Alban’s main shopping destination, The Maltings.
Moving away from the tired roman mosaic theme we repositioned the brand to appeal to a more affluent female audience through the use of softer, more contemporary colours and messaging to denote the new “boutique” feel.
Take a look at the new e-brochure and “Find Your Personal Space”…..
Email marketing, as we all know can be a cost effective and environmentally safe method of communicating with your customers and potential customers. Its now much easier to send emails and with full reporting on customer open rates, bounced emails etc you get a very clear picture of the success or failure of your campaign.
The ease of email marketing also makes is a massive target for spam, and with the rise of spam comes anti-spam software. Anti-spam software that could be blocking your legitimate emails. How can you guarantee you emails are sent? Well the simple answer is you can’t, but you can help improve the chances of it getting sent and not marked as spam. My first tip this month is the double opt in.
If you have a subscribe form on your website then make it a double opt in (Confirmed opt in). When a new subscriber joins, a confirmation email is sent to them. This gives the user the choice to subscribe or if they wanted to they could ignore the email and they would not be added to your subscriber list. The Double opt in ensures that the person wanted to join your list and are less likely to mark it as spam in the future.
Following on from the pop up shops that are appearing all over London in the wake of the recession, the trend has now reached cafés and bars.
A new pop up café has opened in Battersea called ‘The Doodle Bar’ which encourages its patrons to draw or ‘doodle’ on the walls, furniture and even the staff! And as everything has been white washed (not the staff obviously) then you can go as crazy as you like!
A funky mural of the River Thames, created by illustrator Serge Seidlitz and German illustrator Thomas Manig, adorns the walls with customers encouraged to help create ‘a collage of Londoners’ hopes and fears’.
An exciting programme of events is planned and the café will be hosting exhibitions, classes and workshops throughout summer 2009. Vivienne Westwood intends to hold monthly film screenings at the venue, while digital group Onedotzero will help to run a programme of drawing and educational workshops.
So if you fancy releasing your inner doodler, then get yourself down to the Doodle Bar.