I say. The good people at Piccadilly Arcade have appointed underscore to undertake a review of its current brand position, revise its communications and bring its appearance and customer base into the modern arena.

Its not every day one gets to reposition one of London’s true architectural gems and we relish the challenge of putting a contemporary spin on a truly classic destination.

Our Phase one messaging “for all the best people” is now being established on site with the wider campaign to follow in the months ahead. TTFN….

The new promo video for the Olympus Pen camera. Something like this has been done before, but you can’t knock the work that’s gone into it.

Absorbing.

After the success of the Home Tweet Home Bluetooth campaign at Charing Cross last week (13.9% download rate acheived), L&Q asked us to organise a further campaign at Waterloo.

The girls and their Bluetooth packs kicked off proceedings at 8am this morning asking passengers to turn their Bluetooth on and register with L&Q for the chance to win an iPhone. We had another 48 sheet Transvision screen in place and are hoping for even better results this time around.

Register here with L&Q for your chance to win an iphone.

Adding to our many and varied clients (we love you all etc) we’d like to welcome Great Ormond Street Hospital.

GOSH treats more than 90,000 patients each year from across the UK and beyond. Some patients have the rarest, most complex and often life-threatening conditions.

Working closely with the GO Create! Arts & Humanities programme we developed artwork originally designed by the children to be used in literature into a set of A3 posters to be displayed around the hospital.

We’re happy to support GO Create! here at Underscore. The programme aims to reflect the diversity of patients, visitors and staff at the hospital and includes activities ranging from visual art to music to dance, appealing to a wide range of cultural backgrounds and age groups.

Making a vital contribution to the healing environment and improving the hospital experience, Go Create! aims to create a less stressful, child friendly surroundings, which are relaxing and engaging, while actively supporting creativity and learning amongst patients, visitors and staff.

GOSH what a good idea.

Bluetooth promotion at Charing Cross is currently underway as part of the marketing mix we have devised for the L&Q ‘Home Tweet Home’ campaign.

Commuters are being asked by promotions girls to turn their Bluetooth on for a chance to win an iPhone backed up with a 48 sheet digital transvision ad. We were down there nice and early to brief the girls and get some pics of them in action.

So if you’re in the area today make sure you turn your Bluetooth on and head to www.lqgroup.org.uk/tweet to register with L&Q for your chance to win an iPhone.

It’s finally time to unveil L&Qs brilliant Summer campaign – Home Tweet Home – which we have ‘put live’ today.

Having recently rebranded under their parent brand L&Q (with our expert guidance and creativity), the former Tower Homes approached us to develop a highly measurable, predominantly digital campaign to push targets to the new L&Q website and capture relevant data of 25-40 year old first time buyers.

We wowed them with a combination of clever strategy and striking visuals to ensure that they were fully on board to pioneer a Twitter based campaign within the Social Housing sector.

The hook of the campaign is to win and iPhone and will consist of targeted banner ads on ‘Prime Location’ and ‘Find A Property’, Bluetooth experiential marketing at Charing Cross station on Weds (1st July), targeted dynamic content emails and Personalised URLs (PURLs), targeted emails and SMS to Smart New Homes registrants and some local Press advertising to ensure a cross platform mix.

So, what are you waiting for? Check out our dazzling creative and sign up with L&Q for your chance to win an iPhone. You can double your chance by following L&Q on Twitter Twoo. Enter here.

Not that I’m a massive cream lover (although I have been known to dabble in chocolate eclair’s now and again) but I do quite like the new packaging for Anchor’s squirty cream.

Apparently the brief was to ‘put fun and pleasure back into the brand’ and the ‘cheeky’ faces have been used to inject a bit of personality into the brand.

The new packaging will start appearing on shelves this week.