As part of our ongoing brand refresh for one of London’s true architectural gems, a new look website has now been created to improve the market profile and customer reach of the Arcade ahead of Christmas trading, with a new communications programme and signage planned for the new year.

View Piccadilly Arcade website

Apple have released three new adverts that take a swipe at the launch of windows 7. The new “get a mac” ad features the mac and pc chaps, but are a tad meaner than the usual ones. The first, titled broken promises has a series of flashbacks to promises made about older versions of windows.

Anyway take a look yourself and see what you make of them.

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Thomas Davidson had a requirement for their new website to support a search and listing facility for hundreds of properties and also a CMS driven latest news and featured property facility.

underscore project managed the process and integrated the features that were responsible for producing the listing and allowing the data to be uploaded and searched.

Other sites that underscore has launched with similar features include Jackson Criss and JP Retail

and it’s all created by one very clever man. A certain Gabe Askew is the one responsible for this truly incredible masterpiece for Grizzly Bear’s Two weeks. Watch it and you’ll know exactly what I mean. You can also checkout his show reel here. What’s mad is, this clearly up to date tech chap doesn’t even have a website.

Twitter is allegedly in talks with Microsoft and Google about integrating its real time search results into bing and google search engines.

Google and Bing do already show Twitter information on their search pages, however its not fully integrated and the deals on the table might see google and Microsoft license a full feed from Twitter.

Twitter is said to be talking to Google and Microsoft individually about data mining offers, with negotiations at a very early stage as the micro blogging service explores opportunities for developing a robust commercial business model.


with the help of some creative bods of course. The IQ font which is free for the world to download can be found here. Although because the site is in German I can’t tell you who came up with the idea, all I know is that Pierre&Damien (font designers) twinned with a talented stunt driver and extremely clever mapping technology have produced a fantastic font. After a little more delving (pausing the end of the video on the German Toyota site) I have found out that the type was designed and masterminded with the help of the creative talent over at pleaseletmedesign.

Underscore has recently being designing marketing materials for Midsummer Place, a destination shopping centre focussed on delivering high brand fashion brands.

Our first step was to choose dynamic content print technology to make sure potential tenants were targeted with information relevant to their brand.

From here our creative was inspired from the American lifestyle brand Hollister and its Southern California surfing roots and resulted in a funky, fashionable and edgy piece !