Looking for an innovative way to promote the launch of their new 2010/2011 kit, Wolverhampton Wanderers FC commissioned underscore to develop a social media strategy that would target the existing Wolves following and help drive new traffic through to their dedicated e-commerce site.  Keeping things fresh and engaging, a unique microsite www.wearwolves.co.uk applied a new look to the existing brand and housed our ‘5 greatest goals’ viral video, promoting the new kit launch competition and ultimately driving traffic to the existing e-commerce site.

Underscore win ‘Best Digital Campaign’ at the 2010 Property Marketing Awards.

Our ‘Home Tweet Home’ campaign for L&Q consisted of experiential Bluetooth and SMS marketing, offline advertising and of course targeted social media.

Our work was described as “innovative, intelligent and ahead of it’s time” and with a large increase in sales enquiries and a 43% uplift in traffic to the L&Q website, has left our client pretty happy too…

Find out more about ‘Home Tweet Home’.

Following on from the success of our L&Q staff engagement campaign, underscore have been holding workshops for some L&Q residents to teach them about the reasons why branding matters and the steps that are taken along the way. That done, we’re now working with the residents to change the look and feel of their community centre to give it a more modern, inviting, friendly feel that echoes the parent brand…whilst in many ways creating a brand of it’s own!


Last night underscore were delighted to be ‘Highly Commended’ for our employee engagement campaign for L&Q at the Marketing Society Awards for Excellence at the Park Lane Hilton.

We were really pleased with the outcome which saw 80% of L&Q employees agree that they understood the company’s new direction, and this has lead to a number of joint initiatives being undertaken since to achieve better sales and satisfaction from their various resident groups.

For more information on our employee engagement campaign click here