Underscore are delighted to have won a major agency pitch to rebrand
Alexandra Palace – an incredible London venue steeped in folklore and history.
A three year engagement, we will be working closely with their hands-on new
team to deliver an updated look, feel and tone for everything from websites to signage to event promotion.
In short, we aim to change perceptions and bring the people back to
The People’s Palace.
Come back soon to check on progress…we’ve a lot to do!
As part of a wider engagement with Art procurement for Great Ormond Street Hospital, underscore were asked to design material that could be handed out to parents and visitors at the hospital letting them know all about the GO Create! project and the great work that they do with the children.
The GO Create! project is part of the GOSH general arts programme and aims to reflect the diversity of patients, visitors and staff at the hospital and includes activities ranging from visual art to music and dance, appealing to a wide range of cultural backgrounds and age groups. Using bright colours and photography of the kids in action we created a fitting solution that will hopefully get more people involved in this fantastic project.
For more information about the Go Create! Project click here and please come back soon to check out what we do with their reception areas!
The German Embassy have commissioned underscore to deliver phase two of their unique campaign to help promote the German language, to younger audience in the United Kingdom.
Today German is spoken by more than 90 million people worldwide. There are 2 main separations of the German language: High German and Low German. The German language is directly behind English language and is the second most popular Germanic language spoken today. Along with its extensive use as a second language. However in recent years younger uk students have opted for more exotic second language choices.
The Campaign
Our Advertising Campaign solution of “Think German: you already speak it” drew attention to a range of German words that are regularly used in both countries. In essence you know more about the German Language than you think you know.
By taking words such as ‘Wunderkind’, ‘Wanderlust’ and ‘Gesundheit’ and displaying them with quirky but thought provoking imagery underscore had created a branding campaign that was instantly recognizable, raised a smile and increased traffic to the ‘Think German’ website (www.thinkgerman.org.uk/home) where data was collected for future promotions and campaigns. Our primary aim was to get people to notice the poster, no mean feat while traveling up an escalator at oxford circus. It provoked a reaction and that helped us to communicate the message. Also the fact that you could win a trip for two to Berlin including flights and accommodation helped!
Initially seen on a selection of strategic underground stations – the poster sites and panels were highly effective and helped to get the message to our target audience. A further stage of the advertising campaign is planned for September, where the Think German message will be promoted through a number of national publications.
If you fancy in learning German visit the site now.
Established retail powerhouse Green & Partners have appointed underscore to develop their brand.
Green & Partners wanted to keep it simple whilst making sure not to lose sight of their 20 year heritage, and so a clean typographic identity was supported by a contemporary new colour palette. underscore then devised a new messaging style based around their trademark “&” with a complimentary strapline of ‘Your Partner For Retail’ to portray a new Green & Partners to their various audiences.
To celebrate the launch which co-incided with their office move, underscore created a mini campaign entitled ‘onwards & upwards’ which you could say nicely sums up the exercise.
Our client ‘Paul Cooper’ at G& P said “underscore absolutely satisfied our brief and we have had nothing but positive feedback”.