Recent visitors to the site may recall that underscore has been working closely with Thanet District Council and key locals to change the image and perception of Margate ahead of the Turner Contemporary Gallery opening in Spring 2011.

Our principal task is to create a toolkit that will be the starting point of all marketing activity, and recent weeks have seen workshops and an invitation evening with the town’s great and good to inform our creative response and how we will talk, write about and use photography of Margate.

Come back soon to see our results – update – you can our rebrand now.

When one of our Designers spotted this thought provoking ad this week, we felt compelled to share it with you all.  As well as visualising new life as parents to be see their child for the first time, this image also represents the humanity of Jesus and will no doubt get people thinking about what the true meaning of Christmas is.

The purpose of the campaign is to get people to sponsor the poster, so they can put a Christian message at the heart of consumerism in bus-shelters, shops & billboards across the country….and it’s obviously working, we spotted it on Waterloo Bridge!

You can find out more about this highly creative campaign here and as my Mother always says ‘Don’t take the Christ out of Christmas’.

Ho Ho Hope everyone is feeling the Christmas spirit out there.  We certainly are at Underscore Towers (well everyone apart from Josh that is…our resident Scrooge).

Here’s a glimpse of a lovely bit of seasonal material we’ve delivered for Cadogan at Duke of York Square in Chelsea.

It’s to be seen all around Sloane Square tube station and the look is a new evolution after our work with Cadogan over last few years.

Over the weekend, Facebook unveiled a new look for profile pages, which we have to say, we rather like. Nobody likes change, unless of course, it’s change that makes things down right better than they were in the first place!

The changes include a mini-bio about you under your name, specifically where you work, where you live, relationship status etc, which allows visitors to your profile the opportunity to get a feel for who you are as soon as they arrive.

Photos are also given prominence at the top of your page, so extra-diligence is needed on the un-tagging front, if you don’t want that unflattering picture from the weekend, appearing as one of the first things people see.

Friends now show up in a grid-like format and display who your mutual friends are & common favourite artists.  Yes, the format is a little bit smaller, but for those of us who road-tested it at Underscore Towers, it didn’t feel like an issue.

Facebook says it will gradually be updating everyone’s profiles by the beginning of next year, but if you can’t wait that long, you can get it now here.

Mashable also reported that fanpages are to be given the make-over treatment as well and will make prominence of the Facebook ‘check-in’ feature.  So, watch this space and make sure you’re a fan of our Facebook page, as we’ll be getting our grubby little mitts on the new look as soon as physically possible.

No, we can’t believe it’s December either, so we thought we’d spread a little festive cheer to get you in the Christmas spirit! We were asked by our long term client, L&Q to develop a game that would engage people in a fun way and get them thinking about the exciting new properties they’ve got coming up in 2011.  L&Q is one of the 2,000 housing associations that work in the UK and their main goal is to provide high quality, affordable homes.

We will be sharing this festive delight with L&Q’s database through a highly targeted DM & email campaign, which will encourage people to play the game, share it with their friends and register their interest in the new properties. The game also includes a clickable map of London, which links directly through to individual properties where interested parties can find out more.

This will be followed up by a wider advertising campaign in January, which will incorporate; personalised DM/e-marketing, social media, online & outdoor. Home is Where the Heart is will be the overiding theme, which will be communicated across all media.

You can try the game out for yourself here, but be warned, it’s extremely addictive! But don’t forget to submit your score at the end to be in with a chance of winning a luxury £100 Christmas hamper from M&S.