Following our recent works to establish a knockout brand for MADD, the exciting new dessert and coffee lounge concept where almost every dish is inspired by mangoes, underscore has just launched their new website as well as their official Facebook and Twitter pages to help them further engage with crazy Mango lovers everywhere.

The sites are packed full of the latest MADD food promotions, photo albums, forthcoming events, competitions, customer artworks and forums so their followers can post restaurant reviews and share mango tips…. whatever they may be!

Visit their website or facebook page to find out more, or just head down to their Soho HQ in Rupert Street for a MADD night out.

As part of our recent appointment to deliver all digital creative for Cadogan at Duke of York Square Chelsea, underscore have had the pleasure of promoting a quintessentially British street party to celebrate the Royal Wedding.

There will be an array of activities taking place over two days from fashion shows, pop up shops, food stalls, vintage cars, champagne and a huge 15 metre screen to watch Catherine walk down the aisle. To raise awareness of the event, underscore created campaign collateral extending the Duke of York brand message of ‘enjoy life’ across the royal wedding theme and onto their newly branded Facebook page.

We recommend heading down to the Square on the 29th/30th April when you could win everything from an exact replica of the royal engagement ring to a 7 litre bottle of the finest champagne!

You will also be able to record a personal message of good wishes for the happy couple … whatever that may be!

Underscore’s growing digital team have just launched a major website for AIM listed Plc New River Retail which can now be seen at www.nrr.co.uk.

Their new website is fully integrated with financial market information, which is being pulled through in real time, and records of all financial activity from shareprice movement and regulatory news to the financial calendar and major shareholders to name but a few. Much of the functionality is held within the Investor Centre area of the site.

Their new website is contemporary in design, sophisticated in information delivery and functional for the viewer to explore the expanding bank of property assets owned by New River Retail.

It’s official the country has got wedding fever!

With the Royal Wedding only a couple of weeks away, the country has fallen madly in love with Will and Kate.

Since the announcement last November, a whole host of ‘Royal Wedding’ brand associations have evolved to connect companies everywhere with an event which will be bringing in an estimated £620 million to the economy, and naturally many UK brands will benefit if they deliver the right campaign.

Come back soon to see our event work for the Duke of York Royal Wedding Event but one themed window that royally caught the eye of some of our staff was Agent Provocateur. Wonder why?!

This week underscore is delighted to reveal a brand new website for Alexandra Palace which will see their brand proposition of “The People’s Palace” demonstrated throughout the site with visitor information greatly enhanced and and social media channels integrated to give their visitors more of a voice.

Rebecca Kane, Managing Director for Alexandra Palace, commented: “This is the biggest change Alexandra Palace has seen for over 130 years – it’s really exciting! The new branding developed by underscore echoes the best from the Victorian times and the modern day – a bit like the venue itself. More importantly it will simply connect our brand to a range of audiences and puts Ally Pally firmly back on the venue map.”

To discover your Ally Pally please visit www.alexandrapalace.com

As featured in Design Week underscore has recently created an exciting new brand identity for London’s first dessert and coffee lounge where almost every dish is inspired by mangoes.

As the company are newcomers to the UK market underscore were charged with the task of undertaking wholesale competitor research and market analysis, whilst our client concentrated on refining their product range, location requirements and pricing strategy.

The brand was required to be cheeky, playful and bold to reflect “a vibrant and unique culinary experience that will fuse the senses of sight, taste and sound” and with a range of moorish dishes that include one with Panna Cotta, Mango Pudding and sticky rice all on one plate… and so the chosen brand name evolved to become ‘Madd’ – an inspired blend of the words Mango and Addiction.

A host of quirky and versatile visuals were then created to take the new brand to market. The identity includes two head silhouettes where the brain has been replaced with a mango to reflect the truly addictive nature of the desserts, whilst a host of illustrations have been created to show why the Mango is such a super fruit.

To embrace the maddness for yourself why not head down to Rupert Street in Soho or come back to our blog to follow their progress.

Picking up where The Apprentice contestants left off…underscore recently created a new visual identity for the iconic seaside destination, Margate.

Margate has a positive story to tell – with beautiful sandy beaches, new high-speed rail links, character filled streets and the Turner Contemporary Gallery opening this Spring.

Charged with the task of changing general perceptions of Margate, underscore began the design process by organising a number of dedicated workshops with key locals and council representatives to review Margate’s essence, core values, and visual personality.

After a lengthy review and consultation period – including an internet vote to gauge local support for design options along the way – a single identity was chosen supported by the proposition of ‘the original seaside’ as this phrase embodies all of the quirky features that make the town a unique modern day destination whilst acknowledging its illustrious heritage and past.

The outcomes of these sessions were then fed into a toolkit for Margate from which underscore could evolve and establish a new identity. The aim of the toolkit was to provide the main reference points for how the present and future Margate partners will talk, write about and photograph Margate.

Come back soon for more info on our adventures at the original seaside destination!!