We are huge fans of quick, easy to digest and relevant information, and therefore HUGE fans of a new product Berg has developed and will be releasing in the new year. Meet the Little Printer.
This compact and beautifully designed cube brings you snippets of information like news, puzzles and gossip from your friends in small printed format to slot into your wallet, diary or book for easy consumption whenever you have time.
You use your smartphone to set up subscriptions and Little Printer will collate your items to create a timely, beautiful, bespoke mini-newspaper for you to take out and about with you. The product also prints your daily agendas, photographs, vouchers, text messages and more at the touch of a button.
It’s a lovely meeting of new media and old that brings all that brilliant social content into the real world.
Our description doesn’t do this genius product justice so have a look at the video here. It’s on all our wish lists for 2012 already!
Underscore has created the brand for a major new development area in central London.
The City Mills is an exciting new development of stunning residential apartment blocks located on the edge of the City of London.
We named the development ‘The City Mills’ as a nod to the area’s rich heritage within the cotton industry and icons have been developed to support the brand story that consist of swatches of colour, material samples, stitch lines, bobbins and scissors amongst others. The inclusion of “City” was to illustrate simply and firmly that this prime location is less than a 30 minute walk to Liverpool Street for commuters.
The colour palette brings the development to life and gives longevity to the brand as it evolves to cover the opening of more blocks in the coming months and years.
Marketing collateral including hoardings, lamppost flags and materials for the showroom have so far been created for the brand to assist L&Q with their sales initiatives.
If you are interested in purchasing a new home in Hackney and are interested in shared ownership options (or just want to see the microsite we designed and built) visit The City Mills online
Today is Mega Monday! Many Britons have received their final pay packet before Christmas, and lots of them will be heading online to find the perfect gift for their nearest and dearest.
Retailers are predicting that this year’s Mega Monday will attract a record number of online shoppers: experts anticipate that a whopping 25% of Christmas shopping will be done online this year – up 16% on last year. If any retailers still have doubts about the importance of an effective, user-friendly online presence, those numbers should put those doubts to rest.
Many of the major online retailers are cutting their prices in an attempt to secure their share of the tightly stretched 2011 Christmas dollar, so there are definitely bargains to be had. Not to mention the obvious advantage of avoiding the manic crowds.
If you’re stuck for ideas, there are some great, inexpensive gifts over at Suck UK:
– Think the festive season is a load of rubbish? Take it outside with Christmas pudding bin bags.
– A smiley face stapler will bring a bit of festive cheer to all your stapling needs!
– A paper watch allows your creative relative to design the watch of their dreams.
– Or a T-shirt folding guide can help the messy residents of your house get things in order.
And if it all gets too much, there’s always Flask in a Book to put you back in the festive spirit.
Christmas is just around the corner, and you can start getting into the festive spirit now at Duke of York Square, just off Sloane Square in Chelsea.
The square hosted a spectacular event on Friday for their big Christmas light switch on, featuring carol singers, traditional Victorian popcorn, candy floss snacks, a toy workshop, fake snow and even two real live reindeer! Santa himself even turned up to help Ronni Ancona (from BBC’s Big Impression) turn on the lights with a lucky member of the audience.
It was also the grand opening of Santa’s Grotto in the square, which will be open every weekend up until Christmas.
We’ve been busy little elves here at underscore, designing the grotto and all supporting collateral, including window vinyls, large format canvases, directional decals and signage, flyers, posters, data capture and dedicated web and Facebook pages. We think it looks great, and the kids seem to agree!
With Santa in residence right up til Christmas Eve, we suggest you head down, check out the grotto and see if you can grab some knee-time with the big guy!
This weekend Alexandra Palace are celebrating the 75th anniversary of the the world’s very first television program – broadcast from the BBC studios at Ally Pally on November 2, 1936.
As the guardians of the Alexandra Palace brand underscore have been very active ahead of the event with new approach and onsite signage installed throughout and our website www.alexandrapalace.com was overhauled to commemorate the occasion.
There’ll be celebrations all weekend at the iconic North London venue, with tours, interactive displays and even the chance to get made up in 1930s TV face make up. We’ve been lucky enough to source some we’ve taken over the background of the Ally Pally site with a beautiful old image of a BBC film crew shooting onsite., and it’s a fascinating insight into the beginnings of a medium we can’t imagine life without.