The underscore story began in 1999 and today our thinking has been tested by everyone from airports to embassies, and everywhere from Sloane Square to Shanghai. So what makes underscore different?
Maybe it's about cultivation; whether in growing talent, feeding creativity or greenhousing ideas. Maybe it's our thinking garden, where we think, create and plan as a team or in collaboration with our clients.
Maybe it's our curiosity that leads us to ask the questions that others may not, so we find the answers that matter.
Who knows. Maybe it's our exacting nature that drives us to those moments of inspiration. Or perhaps it's that our brand stories form an emotional bond between a brand and it's customer. It may even be that any brand is only as good as it's experience; and ours is entertaining.
You could say it's all of those things, or simply that we get underneath, that we add weight and we make a connection.
Because after all, that’s what an underscore does.
Here are some of the high spots in our history so far. We create our work to appeal firstly to our clients and their audiences - but it’s always nice to be recognised for hard work, and as leaders in our various fields.
Small Agency of Year
(2nd Place) 2008
Retail & Leisure
At underscore we get underneath brands, then we help them connect better with their audiences.
The outcome may be anything from a rebrand to an App so for a full list of our sevices please click here.
Thank you Underscore! We love our new brand and it’s just right for our product and our customers.Namhoon Kim, Founder, MADD