Underscore | London Branding, Digital & Design Agency

Underscore is a results driven branding, digital & design agency based in central London.
We get underneath brands, and add weight to their communications.

The underscore story began in 1999 and today our thinking has been tested by everyone from airports to embassies, and everywhere from Sloane Square to Shanghai. So what makes underscore different?

Maybe it's about cultivation; whether in growing talent, feeding creativity or greenhousing ideas. Maybe it's our thinking garden, where we think, create and plan as a team or in collaboration with our clients.

Maybe it's our curiosity that leads us to ask the questions that others may not, so we find the answers that matter.

Who knows. Maybe it's our exacting nature that drives us to those moments of inspiration. Or perhaps it's that our brand stories form an emotional bond between a brand and it's customer. It may even be that any brand is only as good as it's experience; and ours is entertaining.

You could say it's all of those things, or simply that we get underneath, that we add weight and we make a connection.

Because after all, that’s what an underscore does.

Some of our clients

Some of our awards

Here are some of the high spots in our history so far. We create our work to appeal firstly to our clients and their audiences - but it’s always nice to be recognised for hard work, and as leaders in our various fields.

Property Marketing Awards

Marketing Awards

Advertising 2002

Marketing Magazine


Small Agency of Year
(2nd Place) 2008

Internal Comms Award


Internal Comms

Best Digital Campaign

Marketing Awards

Best Digital
Campaign 2010

Web Design Award


Web Design
Award 2011

Retail and Leisure Campaign 2012

Marketing Awards

Retail & Leisure
Campaign 2012

Core services

At underscore we get underneath brands, then we help them connect better with their audiences.
The outcome may be anything from a rebrand to an App so for a full list of our sevices please click here.

Client comments

Woke up feeling excited!!!
Andrew Deverell Smith, Chief Executive, Deverell Smith Recruitment

Interested in working together?

If you think underscore might be a good fit for a project you’re planning, please feel free to send us your brief and we’ll get back to you as soon as possible.