thinking beneath the brand

Hello there we’re underscore. An award winning team of creative thinkers, branding experts and digital strategists. Nice to meet you.

Since 1999 we’ve been getting underneath brands big and small to help them stand out and connect better with their audiences. We do this online, offline and most things in-between.

Our process starts with a review of your objectives, your customers, your aspirations and your data.

We then create the brand story — a singular point of difference based on insight, understanding, experience and innovation that can transcend all communication channels whilst measuring success.

The outcome may be a rebrand, a campaign or a website but we call our approach "thinking beneath the brand".

We believe that the best brand relationships are not just built on a mindless click and go decision, but a complicated emotional connection. Successful brands appeal more to a person's rational mind, but it's the emotional mind which makes the decisions. So how do we get the emotional connection?

We create rich and engaging brand stories that are as unique as they are memorable. Through imaginative and considerate story telling and by carefully tracking your metrics we can achieve consistent, fast acting and long lasting commercial results.

So to test our thinking or to set up a meeting with our team why not get in touch with Neil Stanhope – we’d love to hear from you.

Underscore

Our awards

View case studies

Unlike facebook the underscore site doesn’t have a timeline, so here are some of the high spots in our history so far. We create our work to appeal firstly to our clients and their audiences - but it’s always nice to be recognised for hard work, and as leaders in our various fields.

Property Marketing Awards

Property
Marketing Awards

Corporate
Advertising 2002

Marketing Magazine

Marketing
Magazine

Small Agency of Year
(2nd Place) 2008

Internal Comms Award

Marketing
Excellence

Internal Comms
2009

Best Digital Campaign

Property
Marketing Awards

Best Digital
Campaign 2010

Web Design Award

CSS

Web Design
Award 2011

Retail and Leisure Campaign 2012

Property
Marketing Awards

Retail & Leisure
Campaign 2012

Some of our clients

View case studies

Undervalued? Join our team

Web Developer

Underscore is an award winning creative agency based in central London looking to expand its digital team by hiring a creative minded and enthusiastic developer to work with global brands.

Essential skills:

  • HTML5 / CSS3 / JS (jQuery is an advantage)
  • PHP/MySQL to any level
  • WordPress theme creation
  • Ability to work on a LAMP stack

Desirable skills:

  • Experience with building responsive websites
  • Server management (cPanel, phpMyAdmin, SSH, etc.)
  • Working with PhoneGap (Cordova)
  • WordPress plugin creation
  • Working with Campaign Monitor templates
  • UI/UX wireframing
  • Working with subversion or similar.

Responsibilities:

  • Development and support of multiple projects for a variety of clients
  • Bringing new ideas and thoughts to the table.

 

No Agencies please

Senior Web UX Designer

We are looking for a Senior Web UX Designer to lead our digital team.You will already use a combination of strong standards-based CSS, HTML, UX and design skills to create and deliver industry-leading website look and feel and exceptional customer journey solutions.

Strong skills in Photoshop or other equivalent graphics packages are expected.

Summary of activities:

  • Developing user-centric and conversion-orientated design concepts for digital channels.
  • Delivering user journey flows, prototypes and wireframes of new and amended online customer journeys for large strategically important web proposition delivery.
  • Working with the software development team throughout the process with a focus on taking wireframes and turning  them into attractive, functional, interactive and user focused designs.
  • Gathering stakeholder requirements and conceptualising design ideas into tangible proposals for stakeholder validation.

You will need to have:

  • A graphics, multimedia or digital design degree
  • Serious Photoshop skills
  • A desire to only hand-code HTML/CSS
  • An understanding of web development, AJAX and dynamic websites
  • At least 4 years of work experience
  • Experience of managing people/teams, although this is not essential
  • Great communication and people skills.  
  • A team player
  • Good written and spoken English.

Our culture is one that empowers individuals, with responsibility given at an early stage and we place great emphasis on strategic thinking and creative excellence. Please email: jobs@underscore.co.uk.

No agencies please.

Interested in working together?

If you think underscore might be a good fit for a project you’re planning, please feel free to send us your brief and we’ll get back to you as soon as possible.