1st July 2009
Bluetooth promotion at Charing Cross is currently underway as part of the marketing mix we have devised for the L&Q ‘Home Tweet Home’ campaign.
Commuters are being asked by promotions girls to turn their Bluetooth on for a chance to win an iPhone backed up with a 48 sheet digital transvision ad. We were down there nice and early to brief the girls and get some pics of them in action.
So if you’re in the area today make sure you turn your Bluetooth on and head to www.lqgroup.org.uk/tweet to register with L&Q for your chance to win an iPhone.
1st July 2009
It’s finally time to unveil L&Qs brilliant Summer campaign – Home Tweet Home – which we have ‘put live’ today.
Having recently rebranded under their parent brand L&Q (with our expert guidance and creativity), the former Tower Homes approached us to develop a highly measurable, predominantly digital campaign to push targets to the new L&Q website and capture relevant data of 25-40 year old first time buyers.
We wowed them with a combination of clever strategy and striking visuals to ensure that they were fully on board to pioneer a Twitter based campaign within the Social Housing sector.
The hook of the campaign is to win and iPhone and will consist of targeted banner ads on ‘Prime Location’ and ‘Find A Property’, Bluetooth experiential marketing at Charing Cross station on Weds (1st July), targeted dynamic content emails and Personalised URLs (PURLs), targeted emails and SMS to Smart New Homes registrants and some local Press advertising to ensure a cross platform mix.
So, what are you waiting for? Check out our dazzling creative and sign up with L&Q for your chance to win an iPhone. You can double your chance by following L&Q on Twitter Twoo. Enter here.
25th June 2009
“Simply Yards Better” is just one of the consumer facing messages we created as part of our rebrand for St Alban’s main shopping destination, The Maltings.
Moving away from the tired roman mosaic theme we repositioned the brand to appeal to a more affluent female audience through the use of softer, more contemporary colours and messaging to denote the new “boutique” feel.
Take a look at the new e-brochure and “Find Your Personal Space”…..
24th June 2009
Email marketing, as we all know can be a cost effective and environmentally safe method of communicating with your customers and potential customers. Its now much easier to send emails and with full reporting on customer open rates, bounced emails etc you get a very clear picture of the success or failure of your campaign.
The ease of email marketing also makes is a massive target for spam, and with the rise of spam comes anti-spam software. Anti-spam software that could be blocking your legitimate emails. How can you guarantee you emails are sent? Well the simple answer is you can’t, but you can help improve the chances of it getting sent and not marked as spam. My first tip this month is the double opt in.
If you have a subscribe form on your website then make it a double opt in (Confirmed opt in). When a new subscriber joins, a confirmation email is sent to them. This gives the user the choice to subscribe or if they wanted to they could ignore the email and they would not be added to your subscriber list. The Double opt in ensures that the person wanted to join your list and are less likely to mark it as spam in the future.
15th June 2009
Alan Carr’s new advert. One not to be missed.
We think it’s up the top as one of the best promos around at the moment.
Seamlessly done and very funny based as an insight into Alan Carr’s life aged 5. From these ads the anticipation of the programme itself is growing…but will it live up to expectations.
Only time will tell: Sun 14 Jun, 10PM on Channel 4
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