17th January 2012..
Saatchi Gallery at Duke of York Square is opening their very first screen room with the UK premiere of artist Christoper Baker’s “Hello World: How I Learned to Stop Listening and Love the Noise”.
It’s an awe-inspiring collection of thousands of online video diaries, featuring a vast array of backgrounds, ages and subject matter. The exhibition audio moves between focusing on individual speakers and listening to the group as a whole.
In a world populated by seemingly endless vehicles for self-expression, it’s a really interesting exploration of how we present ourselves when we think the whole world may be watching.
It’s had great reviews and is on until February 28th. There’s more information on our Duke of York Square website and Facebook page. Find out more there or pop down to Chelsea and check it out for yourself!
6th January 2012..
Welcome back folks!
We’ve awoken to 2012 to gale force winds and Rupert Murdoch on Twitter. The future is a blustery place indeed.
For our part, January sees us working on the creation, articulation and launch of some genuinely groundbreaking new brands, plus advising on the social strategy, user experience, design and build for a host of revolutionary digital presences.
It’s shaping up to be a great year at Underscore Towers. If you’re looking to make it a great year for your brand, let’s talk.
13th December 2011..
We’re getting (even more) into the festive spirit with our favourite of the 2011 Christmas lights. Have you seen them all?
1. Carnaby Street
Fashionable favourite Carnaby Street raises the bar with its brilliant, larger than life Christmas decorations. Be sure to pop in to Kingly Court as well – their turnout is understated and gorgeous.
2. St Christopher’s Place
Tucked away behind Selfridges on Oxford Street, the gorgeous disco-esque display at St Christopher’s Place lights up this beautiful corner of the West End.
3. Covent Garden
It’s hard to go past the stunning piazza in the heart of one of London’s most popular shopping districts. This year it’s anchored by an absolutely stunning Christmas tree.
4. Regent Street
One of the biggest, one of the best. Try not to stumble into too many Christmas shoppers as you gaze upwards at the beautiful star-shaped canopies.
5. Duke of York Square, Chelsea
The Christmas tree at the heart of Chelsea’s Duke of York Square is enormous and truly breathtaking.
Feeling festive yet? Why not get out there and see them for yourself?
9th December 2011..
We’re delighted to present the brand new website for French ski property agent Morzine Immobilier.
The bi-lingual site displays their full property portfolio across rental and sale, image galleries and floor plan for each property, a mortgage calculator as well as interactive maps that plot the property and nearby restaurants, supermarkets, ski lifts and bus routes to help the user decide if the property is right for them. We’ve created custom CRM tools that ensure all their communications are branded, including the ’send to a friend’ tool.
The site positions Morzine Immobilier as the estate agent of choice in the French Alps. With so many properties, particularly in the rental market, procured sight unseen, clients don’t get a feel for the property and the area until they show up for the start of their holiday. By providing as much information as possible, Morzine enables clients to feel confident about their decision and focus on enjoying their holiday.
With the 2011/12 ski season underway, why not head over and see if you can find the chalet of your dreams?
8th December 2011..
Our last Underpants/Underrated survey asked what you all thought about new promoted tweets – essentially advertising on Twitter. The result was almost a dead split: 55% don’t like the new feature, which is hardly surprising – who wants more ads?
The real surprise for us was that 45% think they’re a good idea.
The message for us is clear, and it’s one we know well: people are receptive to marketing messages on social media, but if you’re going to do it, you need to do it well.
When you post, make sure you are sharing something of value. Do not use social media as a platform for unilateral marketing noise. Whether it’s a special offer, new and interesting information or valuable content related to your industry, everything you share should be something your followers will benefit from.
Be sure to contribute to the conversation: ask and answer questions, listen to what people are saying and offer insight and information where it’s relevant. Be a valuable part of the community to build a loyal following that remembers and prefers your brand.
Our new poll is now up – what do you think of the new Youtube layout? Have your say here.
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