A Capital Idea

9th September 2009..

 

Quick, fetch the blond wigs, we’re branding for Boris!

Our good Mayor Boris Johnson has allocated a budget of £600,000 to create a new logo and identity for London ahead of the 2012 Olympics, and wants to launch by next spring.

Of course, at Underscore we were well up for this being versed in Cockney, jellied eels and black cabs, so we submitted our concepts and creative a.s.a.p.

Without giving too much away, we focused on the rich language, shared dialect of London and how this translates to the city being one of the most welcoming in the world for tourists, businesses and students.

Did we get it? We’ll find out soon but fingers crossed – branding a city is one of the most prestigious projects we can imagine and it’s right up our street (sorry…)