a word in your eros

27th May 2009..

 

It’s a national treasure with international appeal.

When The Crown Estate needed a concept to advertise their ‘somewhat sensitive’ prime location in Piccadilly Circus – we developed a simple and classic identity and brochure evoking the heritage and excitement of the site and their ambitious future plans for the area.

Our central message of ‘the Jewel in the Crown Estate’ was employed to introduce the opportunity and was felt much more apt in the circumstances than something such as…. ‘take it to the Maxx’