Bringing a taste of L.A to M.K

2nd October 2009..

 

Underscore has recently being designing marketing materials for Midsummer Place, a destination shopping centre focussed on delivering high brand fashion brands.

Our first step was to choose dynamic content print technology to make sure potential tenants were targeted with information relevant to their brand.

From here our creative was inspired from the American lifestyle brand Hollister and its Southern California surfing roots and resulted in a funky, fashionable and edgy piece !