Cream of the crop

1st July 2009..

 

Not that I’m a massive cream lover (although I have been known to dabble in chocolate eclair’s now and again) but I do quite like the new packaging for Anchor’s squirty cream.

Apparently the brief was to ‘put fun and pleasure back into the brand’ and the ‘cheeky’ faces have been used to inject a bit of personality into the brand.

The new packaging will start appearing on shelves this week.