For All The Best People

15th July 2009..

 

I say. The good people at Piccadilly Arcade have appointed underscore to undertake a review of its current brand position, revise its communications and bring its appearance and customer base into the modern arena.

Its not every day one gets to reposition one of London’s true architectural gems and we relish the challenge of putting a contemporary spin on a truly classic destination.

Our Phase one messaging “for all the best people” is now being established on site with the wider campaign to follow in the months ahead. TTFN….