Green & Partners rebrand

17th August 2010..

 

Established retail powerhouse Green & Partners have appointed underscore to develop their brand.

Green & Partners wanted to keep it simple whilst making sure not to lose sight of their 20 year heritage, and so a clean typographic identity was supported by a contemporary new colour palette.  underscore then devised a new messaging style based around their trademark “&” with a complimentary strapline of ‘Your Partner For Retail’ to portray a new Green & Partners to their various audiences.

To celebrate the launch which co-incided with their office move, underscore created a mini campaign entitled ‘onwards & upwards’ which you could say nicely sums up the exercise.

Our client ‘Paul Cooper’ at G& P said “underscore absolutely satisfied our brief and we have had nothing but positive feedback”.