New Wolves kit launched with a bang!

28th June 2010..

 

Looking for an innovative way to promote the launch of their new 2010/2011 kit, Wolverhampton Wanderers FC commissioned underscore to develop a social media strategy that would target the existing Wolves following and help drive new traffic through to their dedicated e-commerce site.  Keeping things fresh and engaging, a unique microsite www.wearwolves.co.uk applied a new look to the existing brand and housed our ‘5 greatest goals’ viral video, promoting the new kit launch competition and ultimately driving traffic to the existing e-commerce site.