No Other Way

7th May 2008..

 

Underscore has recently been appointed to apply their unique brand development skills to three high profile projects in Wales, with the aim to preserve and protect a legacy for future generations of welsh people whilst raising the eco-profile of this ‘green and pleasant land’ worldwide.

The client is NOW, which stands for ‘No Other Way’ and comprises of three projects: the 360 Village, the Valley and St David’s Academy. The aims of each of these projects is to continuously improve ecological and social wellbeing by applying a business model that places living assets (nature and people), before non-living assets (buildings, machinery, money) and more equitably distributes profits and ownership. Underscore will provide a platform to launch their fund to potential investors coupled with a green strategy to support quite a bold brand promise.