Pride and passion

4th November 2008..

 

As part of our ongoing creative campaign for The Millennium Stadium, we were asked to promote the upcoming Autumn Internationals which are to be held at the Stadium during November.

Our original “Game On” campaign creative was two-fold and the message further developed to “Pride.Passion.Atmosphere….” through a variety of media, including print, bluetooth posters, and digital banner ads on national websites.

One of the key targets was to promote the Wales V Canada game which was struggling to sell tickets.

A logical way to drive sale was to target the local Welsh population by devising a unique bluetooth poster campaign which was located at Cardiff Central Station.

My money’s on the Dragons !