Underscore appointed to deliver new frozen yogurt brand

19th January 2010..

 

Underscore is delighted to have been appointed to develop a brand concept that will revolutionise the snack food market in the UK. Our mission is to bring a new type of food retailer – Van Cherry – to the UK market.

Not only have we been appointed to deliver the brand articulation, launch and development of Van Cherry, underscore will also determine the customer experience everywhere from in-store to online – and everything in between  from staff uniforms to customer loyalty schemes will be considered as we create a household name that will become synonymous with taste, choice and quality but foremost healthy eating.

Originally an American concept, the frozen yogurt market in the US is now worth a whopping $8.1b (£4.9b), so we expect big things to come as we roll out Van Cherry into the UK. Come back for regular updates to see how we get on and register your details at www.vancherry.com for launch offers.