Delivering the science of experience

19th January 2010..

 

This month underscore launches Xperiology, a suite of companies committed to the total visitor experience for the sports, entertainment and arts sectors.

To articulate the brands we wanted our designs and strategy to be interconnecting and modular, evoking not only the three-dimensional nature of stadia, but also the human and electronic sharing of information that will be their stock in trade.

An instant hit, the client then pressed the green light on a suite of identities, websites, e-marketing, direct mail for launch and event programmes that could appear relevant to the built/stadia environment, distinct on first viewing but versatile enough to be compatible when they are all viewed together.

“I’ve worked with lots of agencies…” says Xperiology’s co-founder Ian Nuttall, “..so many agencies like to tell the client what his or her business is, fit it into one of their existing brand templates. Underscore was different. They understood that Xperiology will mean different things to different people.”