Explosive Marketing

28th June 2010..

 

So, the day after we get knocked out of the World Cup our office pavement explodes.

Could it get any worse, and why do these things always happen on a Monday?

Bottle of champagne to the best caption sent in for this picture…

 

New Wolves kit launched with a bang!

28th June 2010..

 

Looking for an innovative way to promote the launch of their new 2010/2011 kit, Wolverhampton Wanderers FC commissioned underscore to develop a social media strategy that would target the existing Wolves following and help drive new traffic through to their dedicated e-commerce site.  Keeping things fresh and engaging, a unique microsite www.wearwolves.co.uk applied a new look to the existing brand and housed our ‘5 greatest goals’ viral video, promoting the new kit launch competition and ultimately driving traffic to the existing e-commerce site.

 

iphone 4 turns the heat up…

25th June 2010..

 

Being based at Oxford Circus we never fail to be amazed by the hype that Apple creates with every new launch, but we’re starting to wish we had  been one of the crazy kids who queued for over 30 hours in soaring west end temperatures…

Hot on the heels of the amazing ipad yesterday saw the release of the fourth generation iphone which, with added features that allow users to operate a series of applications at the same time, a powerful camera with built-in LED flash able to record high definition video, ‘FaceTime’, the video conference calling capability, the iphone 4 is a ‘must’ for most of us here at underscore.

In fact we were just waiting for the queues to go down… but then again… why wait?!

 

underscore win best digital award…

23rd June 2010..

 

Underscore win ‘Best Digital Campaign’ at the 2010 Property Marketing Awards.

Our ‘Home Tweet Home’ campaign for L&Q consisted of experiential Bluetooth and SMS marketing, offline advertising and of course targeted social media.

Our work was described as “innovative, intelligent and ahead of it’s time” and with a large increase in sales enquiries and a 43% uplift in traffic to the L&Q website, has left our client pretty happy too…

Find out more about ‘Home Tweet Home’.

 

interactive advertising is the future…

16th June 2010..

 

We thought you may like to see an example of an interactive digital advertisement from underscore.

http://bit.ly/PropertyWeekWorldCup (pages 14&15)

This one was promoting a prime retail development on London’s Oxford Street but there is no doubt that with this level of interactivity all other sectors will follow, and the future for print looks a little…flat!!