That is so your colour…

20th October 2011..

 

At Underscore, we get really, really excited about colour.

We could spend hours traversing the Pantone rainbow, so the idea of ‘owning’ a colour sounds almost too good to be true.

UNICEF have teamed up with Dulux to create a campaign inviting people to buy and name one of the 16.7 million colours your typical smartphone or computer screen can display from just £1. Naturally all the money raised goes to a very good cause.

But which hue and what to name it? Branding blue? Digital daffodil? The debate rages on at Underscore Towers…

 

Success all round at Duke of York Square

19th October 2011..

 

Duke of York Square shopping quarter, located just off Sloane Square, has hosted a series of events over the last nine months to raise brand awareness and increase footfall to the retail haven.

Underscore have worked closely with a specialist events company to create the events calendar and ensure that all events are branded and marketed out to the public to gain the best results.

This year has seen a traditional English street party for the Royal Wedding celebrations, and local musicians were encouraged to take to the stage and entertain the visitors to the square for Music Week. The Shopping Extravaganza brought in guest speakers, fashion tips along with personal shoppers and Chelsea in Bloom ran along side Royal Chelsea Flower show, where retailers created beautiful Oriental-themed window displays, with judges and the public voting for their favourite.

We have created a unique brand and supporting collateral for each event, ensuring that regular visitors to the square and passers-by are aware of what’s happening. The collateral ranges from hand-out flyers, data capture flyers, signage, pull up banners, posters, branded bags through to branded inflatable information points. You can see some of the work we’ve created above.

A key element of each event is data capture, allowing us to contact the visitors to promote the square and future events. We have created an online presence for Duke of York Square with a new website, branded Facebook pages and HTML newsletter designs to enhance their brand online as well as in the square.

The successes of this year are clear:

- Footfall in July was +8% from last year. (v West End at +6%)

- Footfall in September was +13% from last year.

- The Duke of York Square database has grown with 3,500+ new contacts.

- Branded Facebook page has 250 likes with 3,500 unique visits in August.

- The website had 3,300 visits in August alone.

The figures are constantly improving as each event passes and plans for the 2012 calendar are also well under way. There are still lots of events and activities taking place this year so keep your eyes peeled, or sign up at their websiteor Facebook to find out what’s coming next!

 

Love it or hate it?

17th October 2011..

 

The team’s divided on whether we love or hate Marmite, but we absolutely adore this Blippar piece for the sticky brown stuff.

Just view the jar through the camera on your smartphone, and the app will bring up recipes using Marmite which you can save to your handset and use later. Marmite spaghetti bolognaise, anyone?

It’s a natural progression from QR codes that’s engaging and beautiful to look at. We love it.

 

A sad goodbye…

6th October 2011..

 

Sad news today on the passing of Steve Jobs.

The technologies he pioneered have changed the way we live, work and communicate, and he leaves behind an extraordinary legacy of innovation and design.

Of the millions of words that have and will be written about him, we feel this logo, developed by a 19 year old graphic designer in Hong Kong when Jobs stepped down as CEO in August, says it best.

 

Mad about MADD

5th October 2011..

 

Flattery will get you everywhere…

We were delighted to read a very positive review of our good friends at MADD on lifestyle blog Yin&Yang. They had some very nice words to say not just about this fantastic food concept but also our brand delivery.

“As a graphic designer, I truly respect their design aesthetic… MADD have got it all right, the quirkiness transfers across all their platforms: a fully functional website, Facebook page with an app and Twitter… Like my girlfriend mentioned about the interior design being bright and bold, their digital channels all reflect this.”

It’s a brand we loved creating, so it’s great to hear other people love it as much as we do!