8th June 2010..
Following on from the success of our L&Q staff engagement campaign, underscore have been holding workshops for some L&Q residents to teach them about the reasons why branding matters and the steps that are taken along the way. That done, we’re now working with the residents to change the look and feel of their community centre to give it a more modern, inviting, friendly feel that echoes the parent brand…whilst in many ways creating a brand of it’s own!
8th June 2010..
Last night underscore were delighted to be ‘Highly Commended’ for our employee engagement campaign for L&Q at the Marketing Society Awards for Excellence at the Park Lane Hilton.
We were really pleased with the outcome which saw 80% of L&Q employees agree that they understood the company’s new direction, and this has lead to a number of joint initiatives being undertaken since to achieve better sales and satisfaction from their various resident groups.
For more information on our employee engagement campaign click here
6th May 2010..
If you’re disillusioned looking for your perfect property match, register your details with L&Q’s truelove campaign at www.lqgroup.org.uk/truelove and search through L&Q’s fantastic and affordable new developments in the area you are looking to buy. You could be in with a chance of winning a Champagne Flight on the London Eye for 2!
We have just created and launched the ‘True Love’ campaign to raise awareness and promote L&Q’s Part Buy, Part Rent properties. You may well have seen the double page spread in the Metro this week? It’s part of the media placement to promote the campaign, which will also include Tube advertising, banner advertising and further press adverts over the next month or so. True property love is out there so register today!
30th April 2010..
Keep your eyes peeled for our brilliant creative dotted around the London Underground promoting the Think German Campaign. Banner ads are also appearing on The Guardian website. If you head to www.thinkgerman.org.uk you could win a return trip and accommodation for 2 in Berlin! Snell!!!
15th April 2010..
With Twitter cementing itself directly behind Facebook in the social media stakes, Underscore asks what’s next for social networking?
With social networking becoming an integral part of people’s lives the demand for users to ‘never be apart from their friends or celebrities’ is at an all time high. Smartphones have provided the perfect way to meet this demand with 3g internet and GPS as standard and so we at Underscore believe next in line to the twitter and facebook dominance is going to be “geo-social networking”, and you need look no further than foursquare as the next big thing.
Foursquare delivers the usability (stalkability) of twitter with the friendship connecting (stalking) of facebook in a nice package predominantly for the smartphone user (unlucky Nokia 3210 users). Foursquare works by allowing you to ‘check in’ at your location which allows your friends to see where you are, you can also tell them exactly what’s going on at your location.. just incase you’re friends didnt feel close enough to you! Throw into the mix reward badges and the chance to become mayor of places such as starbucks and topshop and you’ve got yourself a winner!
In December 2009 foursquare had around 150,000 users, fast forward to March and that figure was over 500,000.. if it continues at this rate you should jolly well expect to be hearing the phrase ‘check in’ a lot more by the end of the year.
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