underscore 9 little portland street

Pride and passion

4th November 2008..

 

As part of our ongoing creative campaign for The Millennium Stadium, we were asked to promote the upcoming Autumn Internationals which are to be held at the Stadium during November.

Our original “Game On” campaign creative was two-fold and the message further developed to “Pride.Passion.Atmosphere….” through a variety of media, including print, bluetooth posters, and digital banner ads on national websites.

One of the key targets was to promote the Wales V Canada game which was struggling to sell tickets.

A logical way to drive sale was to target the local Welsh population by devising a unique bluetooth poster campaign which was located at Cardiff Central Station.

My money’s on the Dragons !

 


Ancient art form. Contemporary application.

16th October 2008..

 

A3 60-page brochure

Our client asked us to design a 60-page brochure that will be presented and used throughout China. We adopted the ancient Chinese art form of paper cutting as an illustrative graphic to unify and distinguish the 8 sections within.

Continuing with the Chinese theme, we printed the A3 brochure on a delicate rice paper and thread stitched the spine for an authentic look and feel.

A simple, eye-catching solution to an otherwise dull corporate piece of literature.

 


Electric Font

15th October 2008..

 


I recently stumbled upon this incredible truely electric typeface. It’s been created purely by shots of power cables and towers. Titled ‘Garamond Powerline’ and painstakingly put together by the clever clogs over at 0c/0m/0y/0k, although sadly there is very little about the reason due to the creators being of the German persuasion. Pretty amazing all the same though, YAR?

(more…)

 


Look closer

6th October 2008..

 


The above image looks like any other ivy covered corner wall in the UK, let alone one in Primrose Hill, London. It’s not until you look a little bit closer you realise that this street corner in sleepy Primrose Hill is also home to the work of emerging street artist Slinkachu. Still can’t see what I am talking about? (more…)

 


Simply to Thai for

25th September 2008..

 

We love Busaba so were delighted to help them with their marketing to find new and exciting locations for their restaurants in London. Obviously plenty of sampling helped to get our creative juices flowing!

 

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