Underscore has recently completed the first stage of creative works for the Millennium Stadium.
Our brief was to bring alive the atmosphere of the many incredible events that we don’t instantly associate with the Millennium Stadium – and how quickly it can adapt to host so many more activities than field sports events.
We achieved this with a bold campaign theme of “let me entertain you” across a slick brochure, a powerful movie, and a series of high impact press adverts that will soon link up with a variety of SMS response codes for data capture and customer profiling for future marketing.
Launched to all delegates at this year’s ILMC – our campaign theme has gone down a storm and the Millennium Stadium is now perfectly positioned to draw in the crowds and bring in better profits for any promoter. Now that’s entertainment.