Underscore

Special events in secret locations. Ohhh errrr missus.

matt — Thu, 11 Mar 2010 16:10:39 +0000

“What’s all this all about then” I hear you all cry. Well to be completely honest I don’t really know. All I do know is that if you fill in your email address in the field on the site, you will then then recieve an email asking for you to fill out 5 very simple questions from an annonymous sender who calls himself ‘The Baron’. If you are deemed to answer these questions correctly (there is no right or wrong answer, it’s all down to whether or not the organisers feel as though you’re worthy of such an exciting, exclusive and secretive event) you will receive a ticket and a plus one to the ‘event’ that’ll take place somewhere in London town. Quite what or when for that matter this event will take place is unknown to all until you find that fateful email in your inbox. So if you fancy a bit of mystery in your uneventful London lives go here, as it might change your life, or on the other hand it could just be a load of old hot air.

Millennium Stadium – Making waves since ‘99

olivia — Fri, 05 Mar 2010 09:57:59 +0000

Underscore’s latest Millennium Stadium creative for the ILMC conference has gone down a storm!

The theme for the 22nd ILMC conference was ‘the golden age of the great ocean liners’ so to promote the Millennium Stadium within this context we adopted the design of the era and added a relevant headline of ’settling all your venue worries’.

We produced mint packs in the guise of seasick tablets for the delegate goody bags and referenced the big names that have played at the venue.

We’re currently working on some new ads for various stadia magazines to further promote the Millennium Stadium as ‘the’ venue for music and sporting events. We’ll be back soon to show you!

Make it a Mother’s Day to remember….

olivia — Thu, 04 Mar 2010 16:30:55 +0000

The current economic climate has made it difficult to get on the property ladder, resulting in many people having to return home to live with their folks whilst they save for a deposit…leading to overflowing laundry baskets for poor old Mum’s everywhere.

L&Q offer an affordable route to owning a property through their part buy, part rent schemes. We created an engaging marketing campaign that targets people still living at home by positioning ‘moving into a place of your own’ as the ideal Mother’s Day present.

Enquiries are already coming in to the L&Q sales team from first time buyers looking for ‘Mum free living!’ Online advertising and press ads are directing people to register with L&Q.

So if you want to give your Mum the best Mother’s Day present on March 14th, register here for more details on L&Q’s affordable living developments.

Inspiring website designs

simon — Tue, 02 Mar 2010 17:49:04 +0000

I’ve compiled a list of beautifully designed websites which have inspired me in the past and continue to inspire. Some of these sites are due credit for fantastic use of typography, photography, or simply innovative ways of presenting content and imagery.

The recurrent theme in many of these designs is minimalism. These website designs go by the less is more principle, removing unnecessary elements to direct focus onto areas of content that are more important, and thus delivering a more snappy and effective marketing message or website design.

http://www.rodrigogalindez.com/
Very clean blog site design.

http://www.poccuo.com
The opening paragraphs on each page work really well here in introducing this Washington based design firm. All elements throughout the site are perfectly spaced and balanced.

http://www.montylounge.com/
Love the use of typography on this page. Their blog design is very nicely designed aswelll.

These sites demonstrate how well monochrome works in a minimal website design.
http://www.cubicstudio.co.uk/
http://www.subtraction.com/
http://nodact.com/

Another monochrome site design. Love the photography aswell.
http://theflowmarket.com/site.php

Large amounts of whitespace create a calm and restrained feel to this site design.
http://concentric-studio.com/

These sites combine a minimal approach with a well thought out grid.
http://www.8020studio.com/
http://www.yearofthesheep.com/
http://www.thegridsystem.org/
http://www.khi.fi.it/

These show all the characteristics of a well designed minimal website.
http://www.jasonmayo.co.uk/blog/
http://www.dbushell.com/

These site designs place all the focus on the work.
http://theconsult.com/
http://www.glossy.tv/
http://www.davidmikula.com/
http://www.kindcompany.com
http://www.hillmancurtis.com/
http://facultyofdesign.com/
http://www.readanddestroy.com/

These sites contain large amounts of content but little clutter.
http://exhibition.pictoplasma.com/
http://www.thememagazine.com/
http://www.themountaincompany.co.uk/
http://www.aigany.org/
http://www.iconwerk.de/
http://www.mercyonline.co.uk/
http://www.telegramme.co.uk

Some innovative ways of presenting content.
http://www.thinkingforaliving.org/
http://hvasshannibal.dk/
http://brynnshepherd.com/

Eye spy with my don’t panic eye

matt — Sun, 28 Feb 2010 22:36:30 +0000

Hello readers, here’s my latest Don’t Panic poster effort. This months effort tackles the theme of T.V. Inspired by the wise words of every mother in the land “Don’t sit too close to the T.V. it’ll turn your eyes square”. Same old story the only way to win the competition is to receive the most votes. So if you would like my design hanging on your wall vote for it here.

Avoid those voids

emmanuelle — Mon, 22 Feb 2010 09:46:16 +0000

Throughout the last year the face of our high streets has changed with research showing that some town centres have one in five shops standing empty, which equates to 12.4 % of all the UK’s town centre shops being vacant. This is a result of the recent economic climate and also a shift in shopping patterns with internet sales booming.

To combat this Underscore is actively involved with co-ordinating and designing hoarding and window panels to convey positive messages and promote opportunities to communities right across the UK.

So if you have a gap that needs filling why not get in touch!

Please Rob Me!

simon — Thu, 18 Feb 2010 11:37:24 +0000

Foursquare is the latest wacky internet craze whereby a person voluntarily provides information on their whereabouts and posts it on the web – twitter style. Some dutch web developers saw that people were exposing themselves and their houses to potential burglars when they inform the world that they have left their home. They devised this site, called pleaserobme.com, which conveniently provides all the results of when people are out of their houses, with their full address! The purpose is to highlight the dangers that giving out too much information can expose yourself to unwanted risk. The site will be up only temporarily so check it out below.

http://pleaserobme.com

What’s the Point?

emmanuelle — Wed, 17 Feb 2010 09:33:12 +0000

Move over Milan and Paris, Malta is set to join the European shopping catwalk. Opening in March, The Point will be the premium destination on the island boasting a host of international brands at launch.

Underscore has been involved at every stage and has evolved the pre-launch communications and events programme up to now, when we can finally introduce our target identity for the customer audience.

For more information on the store listings, news and events please visit our pre-launch website, and if you are thinking about booking your summer holiday why not get to The Point!

Panic again, but check out the new site while you’re at it

matt — Tue, 16 Feb 2010 19:45:54 +0000

This months poster theme is ‘vogue’ and considering that PANTONE reference 15-5519 also known as turquoise is this years colour I thought it would be fitting inspiration. Simple really so if you like it please vote for it and while you’re there have a look about the new Don’t Panic site, there’s quite a lot that’s changed!

Google aquires Aardvark

simon — Tue, 16 Feb 2010 12:52:34 +0000

Right from the google blog comes the news that they have just acquired Aardvark – What is Aardvark? thought you might ask that. Basically Aardvark allows you to ask questions and finds the perfect person to answer it, normally in a few minutes.

For now google have listed it on google labs, but you can visit the site at vark.com you can also use it on IM programs (like Gmail Chat, AIM, Yahoo! Messenger, and MSN Messenger), Twitter, iPhone, and any email program.

I wonder when I will win the lottery? Will let you know what they say.