Underscore

Underscore wins Ally Pally Rebrand

Ollie — Wed, 25 Aug 2010 10:48:54 +0000

Underscore are delighted to have won a major agency pitch to rebrand
Alexandra Palace – an incredible London venue steeped in folklore and history.
A three year engagement, we will be working closely with their hands-on new
team to deliver an updated look, feel and tone for everything from websites to signage to event promotion.

In short, we aim to change perceptions and bring the people back to
The People’s Palace.

Come back soon to check on progress…we’ve a lot to do!

Great Ormond Street Hospital

susie — Tue, 24 Aug 2010 10:01:59 +0000

As part of a wider engagement with Art procurement for Great Ormond Street Hospital, underscore were asked to design material that could be handed out to parents and visitors at the hospital letting them know all about the GO Create! project and the great work that they do with the children.

The GO Create! project is part of the GOSH general arts programme and aims to reflect the diversity of patients, visitors and staff at the hospital and includes activities ranging from visual art to music and dance, appealing to a wide range of cultural backgrounds and age groups. Using bright colours and photography of the kids in action we created a fitting solution that will hopefully get more people involved in this fantastic project.

For more information about the Go Create! Project click here and please come back soon to check out what we do with their reception areas!

Words on Toast anyone?

Ollie — Mon, 23 Aug 2010 08:43:12 +0000

Burak kaynak creates some cracking quirky bits and bobs. One that I partially like
is the Sliced Bread//Notebook, a brilliant idea and a good way to have a ‘volume’ of notebooks.
Burak kaynak uses everyday objects and changes them to have a funny twist.
An ash-tray that is a fire alarm button, floppy disk post it notes, simple but affective.

Click here to see if you find his work makes you smile.

Clock This!!

stephan — Thu, 19 Aug 2010 15:01:46 +0000

I’m currently on a work placement here at Underscore from Staffordshire University and stumbled on something that a class mate has created and thought I would put it on the Underscore blog.

Emily Smith is not just an illustration graduate from Staffordshire University, she also designs and creates her own custom steampunk jewellery. All creations are bespoke, carefully crafted by hand and can be worn by men or women. Designed using unwanted clock parts and other materials, these desirable pieces are great for either yourself or as a gift.

So checkout her website or her facebook group and get yourself some strange but beautiful jewellery.

Brilliant Blogging

Ollie — Wed, 18 Aug 2010 07:55:16 +0000

From robot corkscrews to smart paper clips, you can find it all on holy cool.
A blog that is dedicated in bringing you everything that is up-to-date and fun.
Personally the clever coat hangers are a massive hit, a brilliant idea that is
just simple.

Here at underscore we love this site, click here to find out if you love it too.

German Embassy Advertising Campaign

Alice — Tue, 17 Aug 2010 15:56:12 +0000

The German Embassy have commissioned underscore to deliver phase two of their unique campaign to help promote the German language in the UK.

Our solution of “Think German: you already speak it” drew attention to a range of German words that are regularly used in both countries.

By taking words such as ‘Wunderkind’, ‘Wanderlust’ and ‘Gesundheit’ and displaying them with quirky thought provoking imagery underscore had created a campaign that was instantly recognizable, raised a smile and drove traffic to the ‘Think German’ website (www.thinkgerman.org.uk/home) where data was collected for future promotions.

Initially seen on a selection of underground poster sites and panels, a further stage of the campaign is planned for September, where the Think German message will be promoted through a number of national publications.

Green & Partners rebrand

Alice — Tue, 17 Aug 2010 15:51:23 +0000

Established retail powerhouse Green & Partners have appointed underscore to develop their brand.

Green & Partners wanted to keep it simple whilst making sure not to lose sight of their 20 year heritage, and so a clean typographic identity was supported by a contemporary new colour palette. underscore then devised a new messaging style based around their trademark “&” with a complimentary strapline of ‘Your Partner For Retail’ to portray a new Green & Partners to their various audiences.

To celebrate the launch which co-incided with their office move, underscore created a mini campaign entitled ‘onwards & upwards’ which you could say nicely sums up the exercise.

Our client ‘Paul Cooper’ at G& P said “underscore absolutely satisfied our brief and we have had nothing but positive feedback”.

Neighbourhood Matters to L&Q

Alice — Wed, 11 Aug 2010 10:56:32 +0000

We have been working with the branding team at L&Q and the residents of Bexley to transform their Neighbourhood Matters Community Centre.

We took inspiration from our work with L&Q and ran workshops to create for Bexley a brand of its own, and after a grand reopening by the Mayor of Bexley, the centre can now truly become the heart of the community!

Pong, re-invented

matt — Wed, 04 Aug 2010 11:04:19 +0000

A very clever chap who goes by the name of Stewart Smith, a New Yorker currently living and operating in Good Ol’ London Town. Describing his agency Stewdio as “a consultancy that approaches art and software through the lens of graphic design”. Home to an interesting collection of work. But one piece is truely superb. Mr Smith has reinvented the old school classic ‘pong’, incorporating extremely clever coding (quite how he’s done it anyones guess) the game comes alive on your very own desktop using browser windows as the elements. I would strongly advise you to have a go now if you’ve got nothing more important to do. WARNING This game is highly addictive and will waste several minutes of your life. But on the upside it’s several minutes wasted well!

Paper God.

Ollie — Fri, 30 Jul 2010 09:37:43 +0000

Jeff Nishinaka is brilliant with the scalpel, he turns flat paper into the most extravagant seen. At first his work seems to look like a grand sculpture out
of stone or marble. But at a closer look you can see that it is in fact paper,
this really turns origami into Childs play. His style has been commissioned
for the likes of, American Airlines Coca Cola, Playboy, Mattel,Toyota and Visa.

We think his work is amazing, to check see for your self click here.