The social network site announces planned changes for the younger generation. Years 13 and under will soon to be allowed to join Facebook.
The Wall Street Journal revealed that the social network site is planning a regulated online environment for todays youth. “Mechanisms being tested include connecting children’s accounts to their parents’ and controls that would allow parents to decide whom their kids can “friend” and what applications they can use.” The article explains. “We would like to see Facebook create a safe space for kids” a company representative clarified
Speculators assume the announcement is to hose the fire of concerns that elevated when the social network announced an 88% annual growth rate to support its recent stock IPO price. Public finances aside, this new demographic doorway opens up obvious potential for corporate digital engagement campaigns.
Facebook announced that their privacy policy is becoming difficult to sustain and regulate as so many younger generations simply lie about their age to be part of the worlds largest social network. Sources suggest that 39% of parents actively encourage their kids to use the site.
So what are the facts and how can this affect a business’s branding and digital approach? Toys and games companies are extremely excited about the recent announcement, video game firms claim that the change would create huge increases in demand and revenue.
But markets that target young customers are not the only commercial segments that will experience additional online communication tool options. Children are a powerful voice in todays modern society. Their opinions on corporate products heavily valid, their social lives far larger when compared to your average working adult. News, promotions, ideas, inspiration, tech advancement and overall branding values spread fast through today’s youth. Supermarkets, retail outlets, consumer electronic firms, junior educational sectors, Government awareness groups, TV & film, sport and recreational… (the list goes on) will all benefit from the new online demographic.