Ally Pally is due to become the biggest hospitality house for competitors, sponsors and spectators in the capital during the London 2012 Olympics. As the unofficial Dutch Embassy “for fun” during the Olympics the Holland House will host entertainments every night for up to 6,000 people, and as the brand guardians for the venue we look forward to some interesting challenges!
The BBC have featured the iconic North London venue in a TV piece: http://www.bbc.co.uk/news/uk-england-london-17030930
If you’ve got a keen eye you might catch some of Underscore’s signage in the background!