Our branding was front & centre at the launch of Beavertown Brewery last week, featuring on bottles, beer mats, pump clips and promotional collateral around the brewery in De Beauvoir Town.
It was a full house, with locals, brewing enthusiasts and the odd A-list celeb packing out the brewery’s home at Duke’s Brew & Que. Beavertown’s delicious Neck Oil, 8 Ball and Smog Rocket brews were flowing, accompanied by some seriously good ribs and burgers from Duke’s.
The Beavertown Brewery brand has been a labour of love for us here at Underscore Towers. We’ve worked closely with Beavertown founders Logan Plant and Byron Knight to create a completely unique identity that tells the story of Beavertown’s past and future. The brand draws inspiration from its founders’ American and British heritage, as well as some gothic illustration and Masonic symbolism – definitely not your standard brief!
You can view more of our work on the brand here on our underscore work section. You can also check out Beavertown’s new website (also designed and built by us) and follow them on Twitter.
Of course, you could always take the old-fashioned route and head down to the brewery to sample Beavertown’s finest beers and ribs for yourself. There’s a good chance you’ll see some of us there!