Whether it’s rugby balls or bull testicles, underscore have balls up to our chin this week!

Rocky Mountain Oyster Stout: A beer for people with balls

As an increasing area of activity for underscore’s specialist branding team the activities of  Wynkoop Brewing Company caught our eye this week, when they announced a rather unusual project.  The Colorado based brewer’s latest recipe is a small-batch beer which is made from locally sourced base malts, roasted barley, Styrian Golding hops, sea salt… and nearly 12kg of bull testicles.

The project began as an April Fools joke, but due to an unexpectedly high level of interest became reality, albeit a very surreal one. However, if you accept the opinion of beer journalist Marty Jones, the beer definitely isn’t a load of bull’!  Jones states that the beer has “deep flavors of chocolate syrup, Kahlua, and espresso, along with a palpable level of alcohol and a savory umami-like note.”

We’ll take your word for it, Marty.

underscore’s own ballsy beer project

When underscore were approached by Southport Rugby Club, looking for branding for their very own micro-brewed delicacy, we were only too happy to tackle the brief.

Southport Rugby Club wished to introduce their very own brew to celebrate the club’s 140 year history so they approached underscore to name the beer which we did rather aptly, Ruck & Maul. The name, along with the styling of the brand, was intended to be no-nonsense and impactful, just like the beer itself.

Branding for breweries is becoming something of a speciality for underscore. One recent brand launch was on behalf of Beavertown Brewery (newly emerging in the original rock ‘n’ roll neighbourhood of De Beauvoir, now better known as Hackney, East London) we created the brand, packaging, a digital presence and launch material which you can read more about here.

We’re also currently working on several other brewery driven branding projects,  which we will be revealing to the world of beer-lovers over the coming weeks. Subscribe to our newsletter or follow us on Twitter for updates!

 

Today is a great day for new business
Today is a great day for new business