In a world of ever dwindling ad revenues and tightening of belts in newspaper land – only today it was announced that the London Paper freesheet is to close – it’s probably just in time that some clever bod has come up with an idea to get the advertising execs out of the toliets and running back to the inkies.
Behold the first ever video-in-print ad!
In case you have no idea what this means, think ‘The Daily Prophet’ in the Harry Potter movies. Slim-line screens – around the size of a mobile phone display – will be placed in select copies of the US show business title Entertainment Weekly in September. The chip technology used to store the video – described as similar to that used in singing greeting cards – is activated when the page is turned.
Initial clips will preview programmes from US TV network CBS and show adverts by Pepsi.
Unfortunately this won’t be all: the makers of this wizard tech have another project on the back burner: smelly ads!
You’ve been warned, muggles.