As featured earlier this year in Design Week, Underscore’s design theme for Chelsea in Bloom has now been rolled out across Chelsea’s alternative floral art show.
A big departure from last year’s Oriental theme, this year the show celebrates the Queen’s Diamond Jubilee. The area’s most acclaimed retailers have been attempting to outshine previous winners such as Cartier, Ted Baker, Paule Ka, Jo Malone and Tiffany, and this year’s floral art show was possibly the most exciting and competitive yet. The square attracted a record number of visitors over the week, even more than they have had over Christmas.
Our design appeared on printed collateral, signage, promotional items and even branded rickshaws! Our client was very pleased with the result:
“The Chelsea in Bloom flyers and pocket guide look amazing in their physical form. The paper quality is just right too. Huge thanks to you and your team for all your hard work on this.”
– Will Lewis, Centre Manager, Duke of York Square
We also designed the Chelsea in bloom website, and our back end support included data analysis, to help Duke of York Square track their sources of traffic to optimise their marketing efforts. The site drew thousands of people to vote for their favourite display in the hotly contested People’s Champion award.
The winner was Scottish retailer Brora, with their pretty as a picture ode to Her Majesty. Homewares retailer The White Company took second place, and leather specialist Smythson came third. You can still view all the entries online, so why not head over and have a look for yourself?