Underscore | London Branding, Digital & Design Agency

Underscore is a results driven branding, digital & design agency based in central London.
We get underneath brands, and add weight to their communications.


As featured on Design Week today – Our design for Chelsea in Bloom, Chelsea’s alternative floral art show is today featured in the prestigious Design Week. It’s our second year working on this fantastic show, and we’ve created the brand identity and supporting website.

Now in its seventh year, Chelsea in Bloom sees competition heat up every year as local retailers compete for the coveted floral crown with a display of breathtaking floral displays. This year’s Chelsea in Bloom theme is the Queen’s Jubilee, drawing on the Best of British to create a timeless, classic  floral style.

The judging panel will comprise of RHS (Royal Horticultural Society) judges and with the area’s most acclaimed retailers attempting to outshine previous winners such as Cartier, Paule Ka and Jo Malone, this years floral art show is sure to be the most exciting and competitive yet. Come back to their website in May to see all the entries and cast your vote for your favourite display and ‘The People’s Champion’ award.