Coca Cola is probably the most iconic brand in the world and this year they are celebrating their 125th anniversary globally.
Coca Cola has built up a superb brand reputation over the years, however even a brand this big has been able to make mistakes. In 1985 Coca-Cola changed the recipe of the drink (for the first time in 99 years!) and launched it as the ‘New Coke’. Unfortunately customers did not enjoy the new taste and they begged Coca-Cola to bring back the classic taste of the original version. And so they did.
We think the best thing about Coca-Cola is that they have kept the brand consistent throughout their 125 years with the same core message and brand logo. ‘Open Happiness’, ‘being together’ and the ‘refreshing’ aspect can be found in all of their media communications. Whenever we see a Coca-Cola advert, we find it hard not to smile or feel the happiness!
With the launch of their 125th anniversary campaign, they reach back to their well known illustration style. By bringing back the nostalgic feeling with this campaign, we think Coca Cola once again has proven it’s iconic status of a brand.
How do you feel about this iconic brand and its new campaign?