Coca-Cola is allowing its consumers to play with its iconic brand assets in a chance to win US$ 5,000 and have the design printed on a t-shirt for everyone to see!
The world’s most valuable brand has teamed up with the crowd-sourcing platform Blank You Very Much to encourage its consumers to engage with the soft drink brand by creating a unique t-shirt design, using Coca-Colas official brand assets and adding their own, personal twist to the recognisable image.
The steps are simple, you sign up on the Blank You Very Much website to gain access to the brand assets, follow their guidelines (most important of which is not to distort the brand’s logo) and ‘from there you’ve got a blank canvas.’ Off you go!
The competition winner is decided by a community voting and judging panel of five designers. There is no particular theme or design challenge; the contestants have a free creative outlet rarely seen with such an established brand. The only obstacle: You have to be a U.S resident.
Coca-Colas have followed the footsteps of a popular consumer engagement strategy by staging creative contests to interact with its consumers in an artistic and playful way, however, also for the consumers to interact with one of the brands key assets on a personal level.
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