As guardians of the Alexandra Palace brand, underscore were recently tasked with developing a sub brand specifically for the newly refurbished onsite bar.

Renamed the Bar & Kitchen, the design solution was to introduce a 19th century style that enhanced the unrivalled Victorian setting that could compliment and yet sit away from the overarching Alexandra Palace brand. The theme was then rolled out and incorporated into all elements of the customer experience apart from the rustic furniture and the retro music concert posters that make Ally Pally the quirky destination that it is.

Today is a great day for new business
Today is a great day for new business