Email marketing, as we all know can be a cost effective and environmentally safe method of communicating with your customers and potential customers. Its now much easier to send emails and with full reporting on customer open rates, bounced emails etc you get a very clear picture of the success or failure of your campaign.
The ease of email marketing also makes is a massive target for spam, and with the rise of spam comes anti-spam software. Anti-spam software that could be blocking your legitimate emails. How can you guarantee you emails are sent? Well the simple answer is you can’t, but you can help improve the chances of it getting sent and not marked as spam. My first tip this month is the double opt in.
If you have a subscribe form on your website then make it a double opt in (Confirmed opt in). When a new subscriber joins, a confirmation email is sent to them. This gives the user the choice to subscribe or if they wanted to they could ignore the email and they would not be added to your subscriber list. The Double opt in ensures that the person wanted to join your list and are less likely to mark it as spam in the future.