You’d best practice your poker face routine now as outdoor advertising is set to become personal! According to a report from the Centre for Future Studies, we will see a revolution in digital outdoor advertising in the next 12 months. The emotion recognition software detects our mood and responds by creating an ad that fits our assumed needs.
This new technology will allow brands to connect with their customers on a deeper level. 3M company GTG predicts several ways of advertising, for example;
Personal Preference Profile’s
A profile with a huge amount of personal information such as the consumers’ body type, allergies, anniversaries, favorite food or color and so on. This profile can help to adjust the advertisement as personal as possible, keeping in account the different information that the company knows about them.
Mobile Phone Exchange Information with Advertising
Combined with the PPP (Personal Preference Profile) this way of advertising will identify a person and, for example, could replace the supermodel from a 3Djeans ad with the consumer.
Advanced High Definition Vending Machines
Vending machines with gesture-based controllers that enable consumers to see and feel products before buying them. The 3D printing technology enables the vending machine to produce the product in a matter of minutes.
How do you feel about being targeted in such a way? Do you think that the companies will take advantage of your state of mind at that moment? Let us know what you think.