The London Affordable Homes Show took place on Saturday at the QEII Conference Centre in Westminster. There was a fantastic turn out of 4,300 first time buyers looking for an affordable way of getting on the property ladder through one of the 28 RSLs who were on hand to advise on their affordable ownership schemes.

Underscore were delighted to have been involved with the creative and media placement for the event which resulted in over 6,500 registrants.

The event is organised by Housing Options which is a joint venture between L&Q and Metropolitan Home Ownership.

Today is a great day for new business
Today is a great day for new business