Last week at BCSC saw Lunson Mitchenall reveal their exciting new business structure at the BCSC UK retail conference in Liverpool.
Underscore helped to articulate significant changes and the expansion of their team by 25% in the past few months through a simple campaign message of ‘the bigger picture’ which was transferred across their exhibition collateral and website to inform and educate the great and the good of retail property in as few words as possible.
Richard Cripps at Lunson Mitchenall commented “We were pleased with the simplicity and consistency of our communications at this year’s BCSC event which helped us to communicate a period of significant positive change for Lunson Mitchenall to our retail clients and colleagues.”