Yesterday saw the official opening of MADD – London’s first Mango based dessert and coffee lounge.
The owners appointed underscore to devise the name and create a fresh and funky brand to take their exciting concept to the market. The name itself is a mix of the words Mango and Addict, as most choices on their truly unique menu contain the superfruit Mango in some shape of form…. and we defy you not to become addicted to their delicious creations!!
Our communications needed to be playful, versatile and bold to establish a new brand in such a busy location as Soho – which is why MADD is the perfect name for this destination restaurant.
We recommend you embrace the Maddness at www.wearemadd.com and then head down to 53 Rupert Street, W1.
You’d be Madd not to.