The brief:
With over 1.3 Million visitors per year, two Rugby World Cups, six FA Cup Finals plus a plethora of major concerts and motorsport events on its CV, the Millennium Stadium is established as a world class must play, must visit venue.
The thinking:
World class brands need world class promotion as there is always competition for contracts and so Underscore were delighted to work with the Millennium Stadium to promote and enhance their brand proposition worldwide.
The results:
Very well received at the ILMC, more will now be revealed as we move to build and consolidate their vistor groups for sporting and other activities.