With the credit crunch in full swing, and banks and building societies being bought out and merged, it’s not surprising some more familiar brands are disappearing. The latest to join the ranks of the lost is Abbey, which along with Alliance & Leicester and Bradford & Bingley is being rebranded Santander, after the massive banking group which has taken the banks over in the last few years.
Although the Santander ‘flame’ logo has sat with the Abbey name for some time, the whole group will operate under a single brand – common across 40 countries.
So goodbye to some more old favourites (if you can have a favourite bank that is…) and hello to more brand consolidation…