We wrote not so long back that Alexandra Palace had appointed Underscore as their brand delivery partner to help bring the iconic London venue back into the limelight and connect with a whole new range of audiences.

Our core message of ‘the people’s palace’ was supported by a call to action of ‘discover your Ally Pally’ and all connected back to their core values of being great hosts and of the people.

The core message and design suite were then broken down into individual colour coded sub brands to aid clear communication with individual markets and the new identity was then evolved to be more classic in nature to aid versatility and reflect the heritage of the building.

The resultant combination has already been rolled out across new advertising, exhibition and marketing collateral and within a week of going live, our new microsite received the CSS Design Award, which our team at Underscore Towers were suitably chuffed about.

After an incredibly hectic month’s activity our client Charlotte Johnson, marketing manager responded..“A huge thanks and well done for all the hard work that has led up to today.

A fantastic result and one that would be very different if you guys weren’t on board!”

Why not discover your Ally Pally and tell us what you think!!

Today is a great day for new business
Today is a great day for new business