Underscore | London Branding, Digital & Design Agency

Underscore is a results driven branding, digital & design agency based in central London.
We get underneath brands, and add weight to their communications.


If you’re heading up to Alexandra Palace this winter to catch any of their great music or sports events, chances are you’ll be finding your way around courtesy of signage created here at Underscore Towers.

As the brand guardians for Ally Pally, we’ve been busy creating all sorts of signage for the iconic North London venue, including:
- directional and wayfinding
- promotional
- special events
- road (incorporated with council signage)
- branding

Each adheres to our very own brand guidelines, and has been developed with their very different target audiences in mind.

We’ve also created collateral and digital pieces for many of these events. We can’t wait to get up to the darts next week for an evening of high culture!