At Underscore, we get really, really excited about colour.
We could spend hours traversing the Pantone rainbow, so the idea of ‘owning’ a colour sounds almost too good to be true.
UNICEF have teamed up with Dulux to create a campaign inviting people to buy and name one of the 16.7 million colours your typical smartphone or computer screen can display from just £1. Naturally all the money raised goes to a very good cause.
But which hue and what to name it? Branding blue? Digital daffodil? The debate rages on at Underscore Towers…