This week a group of 15 students from the Texas Christian University’s Graphic Design Program joined Underscore on Tuesday to explore inner workings of a leading London brand agency.
Hosted by Laura, Head of Strategy and Sam, Head of Client Services addressed the different elements that made up a strategic approach to branding; analysis, discovery, synthesis, simplicity and clarity. They then got the inside scoop on two of underscore’s recent rebranding and repositioning projects: Ally Pally and BBK.
The key learning the girls took away was simple. Effective brand, digital and strategy is not about pretty pictures on a page, it’s about delivering results, thinking beneath the brand and adding some weight.